CREATOR EVENTS
Concepted, planned, and executed all creator-facing events with a focus on brand amplification, community building, and content capture. From intimate store gatherings to large-scale campaign moments, I managed invite strategy and guest curation to on-site experience and production logistics. I directed the content captured during these events, ensuring every visual felt authentic, aligned with the brand, and designed for maximum impact across social, digital, and paid channels. These activations were crafted to spark conversation, deepen creator relationships, and generate scroll-stopping content with a lasting halo effect.
Brought together a curated group of creators and brand partners for an immersive store experience designed to celebrate new product and strengthen community ties. Managed all influencer relationships, oversaw on-site hosting, and directed photo and content capture with a focus on storytelling and social-first assets. Visuals were designed to feel lived-in, candid, and culture-driven—capturing both product and personality in equal measure.
Photography: NOBU HOTELS
Led creative planning, hosting, and content direction for a private dinner designed to deepen creator relationships and celebrate the holiday season. Directed photography with an emphasis on warmth, tone, and storytelling moments across platforms. Managed all influencer touch-points, from invitation to deliverables—and ensured content was styled to support both organic reach and brand identity.
Photography: McGuire McManus
