Expertise
CREATIVE DIRECTION
Concepted and led brand storytelling across video, photo, social, and campaign. From behind-the-scenes series to full-scale editorial launches, every creative decision was rooted in clarity, tone, and intention. Comfortable directing shoots, shaping moodboards, and guiding content from the first spark of an idea to final execution, always with taste, strategy, and soul.
SOCIAL MEDIA
Led social strategy and execution with a focus on short-form video, organic growth, and performance storytelling. Built and managed content calendars, oversaw platform-specific creative, and optimized posts for reach, resonance, and retention. Strong understanding of what stops the scroll, and how to turn it into trust.
INFLUENCER + PARTNERSHIPS
Built influencer programs from scratch, managing outreach, contracts, content briefing, and performance tracking. Directed creator content to ensure it felt aligned with the brand while staying authentic to the voice of the individual. Developed long-term partnerships rooted in shared values and elevated storytelling, not just one-off placements.
CONTENT STRATEGY
Built cross-platform content ecosystems that aligned with brand goals, launch timelines, and audience behavior. Wrote creative briefs, developed story arcs, and translated brand positioning into repeatable formats. Skilled at zooming out to see the big picture, then shaping systems that support consistent, high-performing content across channels.
